Packaging built to compost into soil, not fragment at sea.

Every packaging has a lifespan. The question is whether it ends in weeks or in centuries. A polythene bag dropped into a Berlin canal today will outlast everyone reading this page. Over the next 200 to 1000 years, it fractures into smaller fragments, travels through soil and water tables, and ends up in fish and in human bloodstreams.

When a banana peel and a conventional plastic bag end up in the same bin, the entire bin is contaminated. Either the plastic gets sorted out manually — slow, expensive, imperfect — or the whole bin is diverted to a landfill. When the bag is compostable, the bin goes to an industrial composter. The waste becomes soil. The cycle closes in 12 weeks instead of centuries.